How do I plan my next webinars?
Engagement and attendance lead; conversion is secondary. Use topic performance, seasonality and audience profile below to choose what to run next.
Recommendation
Schedule next: (1) Product onboarding — the strongest all-rounder (51.8% attendance, 35.2% new-signup share, top impact 0.82); keep it weekly as the evergreen app walkthrough. (2) E-invoicing / Peppol — the biggest reach (6,954 registrations) and timely with the 2026 Peppol mandate; run it monthly. (3) Franchise / VAT exemption — best conversion efficiency (10.4% to paid, impact 0.69); run it monthly.
Time to the peaks: Income tax and VAT submission pull volume but low attendance (≈38%) and low conversion — run them quarterly, aligned to the July and March/December registration peaks, not year-round.
Avoid for now: Insurance (29% attendance, 0% conversion) and Brand building (2.5% conversion) underperform on every axis — drop or fold into a broader session.Topic performance
Attendance, consumption, new-signup share and conversion side by side — there is no single effectiveness number.
Seasonal topic map
Registrations by topic × month.
Registration drivers (UTM source)
Where current registrations come from.
Seasonality
Registrations by month.
Audience profile of attendees
Which promotion channels are working?
Registrations are always shown with attendance and conversion rate — never volume alone.
Broad channels like Push_in_website reach a very large base and are not directly comparable to targeted channels like Intercom_Chat. Always read volume together with rates. utm_campaign / utm_content: not yet tracked — schema is ready for when marketing starts setting them.
Channel breakdown
Registrations with attendance rate, engaged share (attended + replay) and conversion.
Registrations by channel
Attendance vs conversion rate by channel
Conversion to paid — is it worth it?
Framed on the three portfolios and the strategic baseline: under 1% of active sign-ups are currently exposed to webinars; the goal is to 10× that share.
Registrations by month — year over year
Make the YoY movement visible (e.g. March 2026 vs 2025).
Conversion by portfolio
Conversion within 28 days of a consumed webinar.
Engagement, activation & recurrence
In-app activity around webinars
Expense/revenue created and coach/AI conversations, 14 days before vs after an attended webinar.
Consumption quality
Share of the session attendees actually watched.
Repeat attendance by year
Attendees who came to 2+ sessions in a year — is recurrence growing?
Top upcoming webinars
Ranked by current registrations. Weekly Slack post hook — Phase 5.